Search Engine Optimization
Why Search Engine Optimization
SEO refers to setting up and optimizing certain elements on your website to make it easier for search engines, like Google and Bing, to find and evaluate the information available. This will increase the likelihood of your website ranking higher in the organic search result pages. Search engine optimization helps you reach your target audience when they are actively searching online for information related to your products and services. Without SEO, you risk losing potential clients to your competitors, because their website is more accessible and appears higher in the search results. Grid Marketing can help you improve your SEO marketing strategy, thereby increasing the organic traffic to your website. As we work to evaluate your current standing and improve your rankings in the search results, your business and online presence will grow.
We will evaluate your current SEO strategy by means of a technical SEO audit. This advanced analysis includes recommendations for improvements, an in-depth keyword research report, as well as page optimization and content marketing suggestions.
Search engines crawl your site for information. To ensure there aren’t any technical roadblocks that could affect your performance we will optimize your website’s structure and technical elements. This will increase your website’s findability.
When search engines are determining your rank, they also take your website’s presence on the broader internet into consideration. We help to ensure you are building the right connections through the correct implementation of linkbuilding.
The process begins with a baseline analysis on the current setup of your website. In this analysis we will report on any existing problems from a technical standpoint. Moreover, we will evaluate your backlink profile and competitive landscape to create an effective SEO roadmap.
After our baseline analysis, we will start making adjustments to your website. Changes will include technical optimizations, site content improvements, keyword implementation, and link building.
During our optimization process, your online findability will grow more and more. This will translate in more organic website traffic and sales.