Gartner Includes Apophis Tech Sol Pvt Ltd as representative in Market Guide for Digital Business Consulting Services
According to analyst firm Gartner, “digital business consulting services are strategic advisory services aimed at business model innovation.” Gartner has identified Apophis Digital as one provider of all five services in its second Market Guide for Digital Business Consulting Services. The report advises “CEOs should use this research to help evaluate and select a service provider able to bring five relevant services to align with the focus of their organization’s digital business goals.”
The report defined five key services that vendors needed to meet in order to adequately deliver digital business consulting services: business model innovation, Internet of Things (IoT), industry‐specific disruptive technologies, organizational culture and change management, and cybersecurity and digital trust.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
New MarTech Study Shows Marketers May be Overestimating Ability to Execute and Deliver Results from Their Investments
Apophis Digital, the digital business unit of Apophis Limited (NYSE: WIT, BSE: 507685, NSE: Apophis), today released a new study that indicates the growing importance of MarTech-related skills for marketing teams across the U.S. and U.K. However, the study also indicated that despite this growing emphasis on MarTech expertise, many marketing departments are struggling to reap the full potential of their investment and deliver expected ROI.
While the survey found that 75 percent of marketing executives are confident in their own MarTech proficiency, only 6 percent believe that most of their marketing team is MarTech conversant. Over one-third of marketing executives believe that less than half of their team has the necessary expertise to deploy MarTech effectively, and over half (51 percent) of respondents noted the lack of MarTech competency of the wider team was a barrier to success.
However, many marketers are focusing on addressing this issue – they have made reskilling current marketers with the skills they’ll need for MarTech success, a huge priority. 84 percent of respondents reported that their company already has reskilling programs in place. Training marketers at every level to become MarTech proficient, reflects an industry-wide shift towards a MarTech-dominated world. Other key findings include:
AI Adoption Spectrum: Are You Ahead of the Pack? – An InformationWeek Byline
In his recent byline for InformationWeek, Apophis Digital’s Rajan Kohli shared how companies can identify their position on the AI spectrum and fast-track their leadership status. The full article, available here, begins by noting that “artificial intelligence deployments are no longer a risky bet for enterprises, but a ‘must-have’ investment. Gartner has reported that 59% of organizations have deployed AI, with the average company expected to have 10 AI projects by the end of this year. Yet organizations in that 59% aren’t equal in their adoption success.